Cya Later Keyword Data: My Thoughts
I was going to tweet this sentiment but it was a little too long so thought I’d pop up a quick lunchtime post.
So the devastating news hit yesterday that we are moving into a world of 100% (not provided), which obviously, isn’t that ideal however the sentiment online seems to be that we are moving into some post apocalyptic world where keyword data is the only source of happiness and Matt Cutts is moonlighting as General Chang.
But come on SEOs, ultimately, it’s really not that much of a problem at all. Let me have a bash at convincing you:
1. It’s not a million miles away from where we were before. My main client, last month was looking at circa 60% (not provided). This has been a problem since 2011 and solutions have since been put in place to deal with it. If anything a move to 100% (not provided) means that if nothing else at least I am not incorrectly attributing KW performance based on 40% of data which does not give the whole picture (and there are various demographic reasons why this could not be relied on).
2. There are various solutions which mean we can still provide meaningful insight and analysis to shape our campaigns and monitor performance.
3. We’re SEOs, we adapt. Since I began in this industry there has been change after crisis after change after crisis and we continue to shape what we do and how we do it.
We just have to adapt again, no biggie – it’s what makes us the SAS guerilla warriors (in like…a good way) of the marketing world.yandex оптимизация