Posts in SEO
Forecasting for SEO
July 17, 2014

I have been forecasting a lot recently. It’s a part of my day to day as an SEO that’s become more and more commonplace over the past few years. I think, perhaps, as SEO continues to shred it’s reputation as a dark art and starts being taken seriously as a very worthy, grown-up marketing channel, where an SEO is give responsibility to make real business decisions, we’re being KPI’d more than ever.

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How to get results without relying on paid links
February 26, 2014
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July 31, 2013

Last week search engine land broke that:

Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, advertorials and optimized anchor text in articles or press releases to the list of types of links that violate their guidelines.

And today follows another alteration, that links within press releases should be no follow.

As an SEO, I am happy to say I will not be changing my activity based solely on the above.

Here’s why:

These changes are nothing new. Google has always stated, quite clearly, within the Webmaster guidelines that:

Any links intended to manipulate a site’s ranking in Google search results may be considered part of a link scheme. This includes any behavior that manipulates links to your site, or outgoing links from your site. Manipulating these links may affect the quality of our search results, and as such is a violation of Google’s Webmaster Guidelines.

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May 9, 2013

Edgerank is the algorithm Facebook users to give relevant news feeds to different users, this consists of three main ingredients.

Affinity Score – this means how ‘connected’ people are to one another. i.e – how often they engage and they strength of the action.

Edge Weight – this is what determines the strength of the action. For example, comments are ‘stronger’ than likes. For example, you are more likely to see a post about a friend commenting on a page than liking it.

Time Decay – essentially freshness.

Anyway, last night I was playing around trying to figure out a little bit more about how Facebook weights this. And noticed:

Go to your Facebook Page. View Source. Ctrl+F ‘friendslist’. And you will see a group of codes (these are profile IDs):

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January 15, 2013

In September this year, Mark Zuckerberg mentioned that Facebook were going to get serious about creating a search engine.

Facebook is pretty uniquely positioned to answer the questions people have. At some point we’ll do it. We have a team working on it.

Well it looks as thought this time may have come a little sooner than anticipated. Pocket Lint rumoured that Facebook search is set to be announced today.

I imagine that the initial rollout of this will be an advanced search function within Facebook, allowing users to search Facebook using specific keywords such as “fashion tops”, rather than accessing the web as a whole.

So what could this mean for Google? For paid search? For Facebook? Will it have an impact at all?

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January 8, 2013

I have barely managed to get Slade out of my head when it’s time to start thinking about another online retail opportunity. Last February we spent a total of £5.4 billion online in the UK and if Christmas sales are anything to go by, Valentines Day is going to be big online business in 2013.

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July 2, 2012

Sorry. I couldn’t help it.

Bing is employing some rather interesting tactics at the moment to carry on it’s marketshare battle with Google. Some of which I think are very cleverly played to get technologists and marketeers on board and others which are genuinelly quite useful and innovative.

In light of this (and never one to let up on an opportunity for a terrible pun) I thought I would write a post to outline some of the big changes Bing has been making recently.

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May 13, 2012

Totally unnecessary picture of Zippy.

Let me explain what I mean by that rather preachy title there.

Search and Content go hand in hand, tie that in with social and we are left with a ménage à trois as well fitted and harmonious as Rod, Jane and Freddy. However, SEOers can sometimes miss out in an important step during keyword analysis stage, or perhaps more crucially, when outlining a content strategy. The process of identifying keywords based on search volume, current rankings, product or service offerings and business objectives is one of the most crucial aspects of any search campaign.

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April 21, 2012

I was in a panel at ionSearch on Wednesday discussing the best tips and tools to ‘future proof’ your SEO efforts, and thought I would share some of the insight I learnt here. I was originally going to cover everything, but 800 words in and I hadn’t even begun to cover links, I thought it best split these into separate blog posts so we will start with links!

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April 19, 2012

Today, for me, has an eerie feeling. A calm after a storm, which is soon to be replaced by a storm of an entirely different kind (ah SEO, an infinite to do list!).

I know for myself and I imagine a lot of the Blueclaw Team, spending a considerable chunk of time and energy over the past three months organising ionSearch has been difficult, frustrating, tiring and more than anything, daunting. However, I can happily say with heavy eyes and a hangover, that it was a huge success and in the end, completely worth it.

Well done. RT @ionSearch: A massive thank you for everyone who attended #ionSearch today-speakers, sponsors and delegates. A huge success!

— Lee Odden (@leeodden) April 19, 2012

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