I have been forecasting a lot recently. It’s a part of my day to day as an SEO that’s become more and more commonplace over the past few years. I think, perhaps, as SEO continues to shred it’s reputation as a dark art and starts being taken seriously as a very worthy, grown-up marketing channel, where an SEO is give responsibility to make real business decisions, we’re being KPI’d more than ever.
Last week search engine land broke that:
Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, advertorials and optimized anchor text in articles or press releases to the list of types of links that violate their guidelines.
And today follows another alteration, that links within press releases should be no follow.
As an SEO, I am happy to say I will not be changing my activity based solely on the above.
These changes are nothing new. Google has always stated, quite clearly, within the Webmaster guidelines that:
Any links intended to manipulate a site’s ranking in Google search results may be considered part of a link scheme. This includes any behavior that manipulates links to your site, or outgoing links from your site. Manipulating these links may affect the quality of our search results, and as such is a violation of Google’s Webmaster Guidelines.
I have barely managed to get Slade out of my head when it’s time to start thinking about another online retail opportunity. Last February we spent a total of £5.4 billion online in the UK and if Christmas sales are anything to go by, Valentines Day is going to be big online business in 2013.
Sorry. I couldn’t help it.
Bing is employing some rather interesting tactics at the moment to carry on it’s marketshare battle with Google. Some of which I think are very cleverly played to get technologists and marketeers on board and others which are genuinelly quite useful and innovative.
In light of this (and never one to let up on an opportunity for a terrible pun) I thought I would write a post to outline some of the big changes Bing has been making recently.
Totally unnecessary picture of Zippy.
Let me explain what I mean by that rather preachy title there.
Search and Content go hand in hand, tie that in with social and we are left with a ménage à trois as well fitted and harmonious as Rod, Jane and Freddy. However, SEOers can sometimes miss out in an important step during keyword analysis stage, or perhaps more crucially, when outlining a content strategy. The process of identifying keywords based on search volume, current rankings, product or service offerings and business objectives is one of the most crucial aspects of any search campaign.
I was in a panel at ionSearch on Wednesday discussing the best tips and tools to ‘future proof’ your SEO efforts, and thought I would share some of the insight I learnt here. I was originally going to cover everything, but 800 words in and I hadn’t even begun to cover links, I thought it best split these into separate blog posts so we will start with links!
Today, for me, has an eerie feeling. A calm after a storm, which is soon to be replaced by a storm of an entirely different kind (ah SEO, an infinite to do list!).
I know for myself and I imagine a lot of the Blueclaw Team, spending a considerable chunk of time and energy over the past three months organising ionSearch has been difficult, frustrating, tiring and more than anything, daunting. However, I can happily say with heavy eyes and a hangover, that it was a huge success and in the end, completely worth it.
Well done. RT @ionSearch: A massive thank you for everyone who attended #ionSearch today-speakers, sponsors and delegates. A huge success!
— Lee Odden (@leeodden) April 19, 2012